The idea behind Risk is exactly the meaning of the word RISK – a situation involving exposure to danger. The branding is rude, naughty, urban and trendy but yet classy.
Our designs, models, image and identity incorporates a legacy of multi-cultural background and they can be easily identified by the asterisk symbol replacing certain letter when using words such as: F*CK, SH*T, B*TCH and C*NT. This is a RISK. Risk clothing started just like any other stupid small business. In a little shitty flat in castlefield Manchester and to be precise In a fuckin living room, where hundreds of t shirts where being printed for promo work and fashion wear.